The author recently attended Support Driven Expo 2024 in Las Vegas, where they met customers, networked, and learned about the latest trends in AI-first customer service. The conference highlighted the importance of robust support content, both external help center content and internal knowledge content, to ensure a successful support strategy. The author also noted that Intercom has been impactful for many customers, with brand advocates sharing their enthusiasm for the platform. Furthermore, the speed at which companies adopt new technologies like AI can make or break their support efforts, with Intercom being on the right track in this regard. To keep up and get ahead in an AI-first world, it is essential to create high-quality support content, ensure that your support team has a seat at the table, and work closely with product teams before launching new features or products.