The text highlights the tendency for product people to focus on the latest trends and technologies, rather than taking a more considered approach. This "Next Big Thing-ism" is driven by FOMO and often results in products that are not well-thought-out or sustainable. In contrast, a more humble approach involves designing products that can gradually steer us towards a future that's still unwritten, allowing for real progress to be made through honest problem-solving. Ultimately, the goal is to create products that belong to the future we want to live in, rather than predicting it.