Transforming how you share your work is crucial for avoiding bottlenecks and silos in projects. By adopting the film industry's publicity playbook, which includes stages such as concept gathering, project outlining, casting, filming, editing, advertising, screening, movie premier, film reviews, and building a franchise, you can increase business impact and reduce duplication of effort. This process involves sharing your work with relevant stakeholders at each stage to gather feedback, build excitement, and create a sense of community around the project. By applying this model, teams can maximize staying power, maintain momentum, and ultimately drive success in their projects.