To satisfy customers' needs, a company like Dental Intelligence must provide actionable insights and automation to increase production, visits, and collections while decreasing overheads. This is achieved by its Support Operations Manager, who gathers insights and implements automation. In customer service, kindness, understanding, and authenticity are key, as demonstrated by the importance of actively listening and empathizing with customers' situations. A good support leader should listen to their team, involve them in decision-making, and prioritize their well-being. The ideal customer service industry event would be P1 outage handling, where teams must handle high volumes and tight deadlines while maintaining high CSAT scores. By understanding the human side of customer service, companies can build stronger relationships with their customers and create a more positive experience for everyone involved.