Building a developer economy around Intercom is similar to creating a new country, requiring infrastructure, laws, citizens, trade, and branding. A vibrant ecosystem for developers can lead to a larger and more valuable economy, as seen with Facebook's platform effect, which has created an estimated $227 billion economic impact globally. Intercom aims to build its customer communication ecosystem by providing flexibility through APIs, developer guidelines that focus on innovation opportunities, and a growing number of integrations between Intercom and other products and services. The company is exploring ways to connect developers with customers, creating a vibrant marketplace, and considers itself still in the early stages of its mission.