The New Economics of Customer Service` guide by Intercom introduces the concept that AI has broken the traditional linear growth model for customer service, enabling support teams to offer high-quality support at scale while being efficient and cost-effective. This shift allows businesses to unlock the trifecta of better, faster, and cheaper customer service, providing a great experience for customers while driving bottom-line results. The guide offers practical strategies for getting set up with AI-first customer service, including understanding the ROI of AI, identifying opportunities costs, and exploring value-creating opportunities for support teams. Intercom has seen significant cost savings by implementing AI in their own operations, with $1.75–2 million annually saved while delivering a faster, more personalized support experience for customers.