Potion, an AI video personalization tool, aims to create personalized videos at scale by integrating with various customer software stacks, automating data import from CRMs and other apps to provide a world-class user experience. To achieve this, the team leveraged integration.app to minimize time spent on building integrations, while providing a white-label UI that seamlessly fits into existing product flows. The platform's pricing model scales perfectly with Potion's business needs, resulting in increased customer retention rates.