Company
Date Published
Author
Daniil Bratchenko
Word count
1371
Language
English
Hacker News points
None

Summary

Airmeet, a virtual events platform, aimed to quickly integrate with dozens of CRMs and Marketing Automation tools without extensive custom development efforts. They successfully implemented fully white-label integration UX in just one week using Integration.app, saving 66% of their engineering headcount. The platform now offers bi-directional integrations with various apps, enabling seamless tracking of leads and attendees. With the implementation, Airmeet reduced its reliance on Zapier and custom development, instead opting for a more streamlined approach that provides extensive configuration and customization capabilities for each integration.