InfluxData's Outreach Club launched the "New Year, New Do: December Donation Initiative" in December 2020, which aimed to raise money for nonprofits supporting children, food insecurity, and disaster relief. Employees could donate to select organizations and vote for their founder/CTO Paul Dix's new hair color, with the option receiving the most votes determining his next hairstyle. The initiative was a success, raising over $20,000 and matching up to $5,000 through InfluxData's own donation. The company also created a real-time dashboard using its product InfluxDB to track donations, engaging employees in the process.