DevOps is a complex intersection of processes, tools, and philosophy that can be challenging to understand and adopt, especially for smaller companies with limited resources. Adopting DevOps doesn't start with adopting tools, but rather by embracing the underlying values of the DevOps community, which include collaboration, communication, and insight. Effective communication is crucial in DevOps, as it enables teams to share data, collaborate, and build their culture without creating barriers. Smaller companies can adopt successful strategies from larger organizations, but they must adapt them to suit their unique needs and context. By prioritizing collaboration, communication, and insight, smaller companies can successfully implement DevOps practices that improve their code, reduce resources, and enhance their overall culture.