The cloud is expected to continue its growth in 2020, with enterprise tech customers potentially losing faith in pursuing a multi-cloud strategy due to added complexity and costs. Paul Dix, CTO of InfluxData, predicts that by 2020, enterprise tech customers will realize the limitations of multi-cloud and instead opt for a single cloud provider. On the other hand, Evan Kaplan, CEO of InfluxData, believes that open-source firms will increasingly adopt cloud-based applications as a winning monetization strategy. Additionally, Paul Dix also mentions that pursuing a multi-cloud strategy is comparable to trying to "build systems that can switch between different public clouds" which adds complexity and cost, making it less beneficial in the long run.