Incident.io recently launched its new on-call tool, which aims to become the single place people turn when things go wrong. The development of this product was driven by customer feedback and the founders' own experiences with similar issues in previous engineering roles. The team spent six months focusing on making sure there were no surprises for users, working closely with customer beta testers and constantly dogfooding the product. On-call is designed to follow major pain points of customers and revolve around improving their experience from getting paged to mitigating an issue to going into the post-incident world. The team plans to continue investing in reliability, observability, and resilience for this product.