Learning from incidents is crucial for improving operations and safety within organizations, but it should not be considered an end goal. Instead, learning from incidents should serve as a means to achieve greater business success. Many organizations struggle with the basics of incident management, such as defining what an incident is or how to react when something goes wrong. To improve incident culture, practical advice and connecting learning to tangible business outcomes are essential. Focusing on return on investment, transparency, and selling the upside of changes can help incorporate learning into organizations more effectively.