Incidents are not just confined to engineering and product teams; they occur in various parts of the business, such as operations, customer success, security, and privacy. However, existing tools focus on solving problems for engineers, leaving others out. Organization-wide incident management is crucial for effective problem-solving and learning from failure cases. A unified approach to incident management allows everyone in an organization to engage with a shared mental model, improving response quality and predictability. It also provides a single source of truth for all incident data, enabling better decision-making and resource allocation.