Picture this scenario: It's 2 AM. Your phone starts ringing. There's an incident in staging. You grumble, wake up, check your notifications, only to realize it does not require your immediate attention. After twenty minutes of lost sleep, you're back to bed, only for the cycle to repeat itself a few days later.` This scenario highlights the problem of alert fatigue, where constant alerts can lead to negative effects such as reduced productivity, damaged morale, and missed real emergencies. Alert fatigue has real, measurable impacts on teams, including reducing productivity, damaging morale, and causing burnout. To mitigate these issues, several strategies can be employed to improve incident management practices, including triaging alert severity, automating smarter grouping and annotation, providing configurable notification mechanisms, and monitoring alert culture and behavior. By adopting a proactive approach, organizations can invest in their engineering organization's health and long-term efficiency, improving incident-response quality and restoring confidence in their alerting system.