PagerDuty has been a reliable tool for organizations since its launch in 2009, but it has neglected innovation in its core on-call product. Many users feel that PagerDuty's data model and routing logic are complex and difficult to manage, leading to configuration sprawl, distributed alert routing, and scalability issues. In contrast, incident.io On-call offers a simplified and centralized approach to managing on-call alert routing, with features such as flexible routing, separation of static and dynamic data, and smooth migration capabilities. By replicating or adopting its routing model, organizations can simplify their on-call setup and improve operational efficiency.