The text discusses the challenges faced by both executives and incident responders during an incident, highlighting the importance of effective communication to ensure a smooth resolution process. It emphasizes that while responders focus on mitigating the issue, executives want assurance that everything is under control. To bridge this gap, the article suggests proactive communication, setting triggers for executive involvement, designating a communications role, and having an agreed-upon incident response process. Furthermore, it recommends seeking feedback from all levels during post-incident processes to continuously improve the response mechanism. The text concludes by emphasizing that incident management is a team effort involving everyone in the organization.