The decision between building or buying an incident management solution is crucial for companies as it impacts various aspects such as roadmaps, productivity, team structure, and customer satisfaction. Cost is a significant factor to consider when making this choice. When building your own solution, you need to account for the development team's time and salaries, including engineers, designers, and product managers. Additionally, there are costs associated with hosting infrastructure, security and data processing expertise, and ongoing maintenance and upgrades. Companies must weigh these factors against the potential benefits of building their own solution versus purchasing one from a third-party provider.