Hookdeck is an essential backup plan for businesses during Black Friday and Cyber Monday (BFCM) due to the significant increase in webhook traffic. It ensures that no important transaction events, such as purchases or inventory changes, are missed. By using Hookdeck alongside your existing infrastructure, you can store webhook event payloads and deliver them if something unexpected happens. This guide provides a step-by-step process for setting up Hookdeck as a backup plan during BFCM.