The text discusses the challenges faced by data teams in providing self-serve analytics to meet the infinite demand for insights. It presents Hex as a platform that integrates deep analytical investigation and self-serve capabilities, allowing data teams to build assets that provide compounding value. The platform's Explore feature enables non-technical users to contribute to self-serve, while its Ask Magic feature provides an intuitive way for users to ask questions and access relevant existing analyses. By bringing everyone into a unified platform, Hex aims to build a more efficient and scalable way for data teams to deliver insights across the organization.