In the financial services industry, organizations are struggling with a data doom loop - a cycle of complexity, inefficiency, and eroding trust in financial data. The solution lies not in another sweeping architectural overhaul, but in fixing how data is defined, accessed, and governed at its source. Data products and data contracts offer pragmatic, enforceable ways to bring order to the chaos, ensuring data is reliable, accessible, and aligned with business needs and regulatory requirements. By treating data like an actual product, with clear ownership, governance, and guarantees, organizations can fix end-to-end data quality issues, reduce regulatory risk, improve data analytics development, lower costs, and build a foundation for long-term success.