Fivetran has released a new version of their Criteo connector, based on the new Criteo REST API. This allows users to extract data from Criteo and load it into their data warehouse for more comprehensive analysis. By combining Criteo data with other sources like CRM platforms, users can gain insights into their full customer journey and measure ROI on marketing spend. The connector setup is quick and easy with Open Authorization (OAuth) support. Fivetran's documentation provides guidance on setting up the connector and centralizing all data sources for more powerful metrics.