Drizly, the world's largest alcohol marketplace, uses analytics to enhance its customers' experience by connecting them with their preferred beverages. The company's data team leverages Fivetran, dbt, Snowflake, and Looker to analyze various factors such as coverage, availability, hours, capacity, selection, and price that contribute to the success of the Drizly network. By focusing on these metrics, Drizly has been able to improve its customer experience and retailer success within the marketplace.