Two data experts, Bahadir Sahin of Onfido and Igor Chtivelband of Billi, discussed their journeys towards better customer engagement at the recent Modern Data Stack Conference EMEA. Both companies operate in niche B2B markets where maximizing relationships with every prospect and customer is crucial. The main obstacle to a 360-degree customer view, according to Igor Chtivelband, is siloed data. Bahadir Sahin emphasized the importance of developing a consolidated view of touchpoints as customers engage with a business. Both companies are working towards creating comprehensive customer views and improving onboarding processes. Onfido uses a "health score methodology" to keep customers satisfied and catch them before they leave, while Billi aims to identify issues early and alert account managers for increased retention.