Microsoft Azure hosts powerful data repositories for analytics, including solutions like OneLake, Azure Synapse, and ADLS. For enterprises adopting Azure, data integration is crucial to unlocking analytical value such as business intelligence and AI. Fivetran offers unique advantages over Azure Data Factory (ADF) in terms of faster, more reliable data movement, even for complex enterprise environments. These advantages include an extensive connector library, real-time insights with industry-leading change data capture (CDC), flexible deployment options for compliance and security, no-code fully managed pipelines for rapid implementation, proven SAP integration for enterprise-scale needs, and being a trusted partner in Microsoft's ecosystem.