At Snowflake Data Cloud Summit 2024, Fivetran is hosting an interactive lab where attendees can experiment with building retrieval-augmented generation-based GenAI applications using their unique data and existing large language models. The lab provides hands-on experience with Fivetran pipelines, Snowflake Cortex, and other tools to create personalized wine country visit assistants in just 30 minutes, allowing participants to explore the potential of RAG-based approaches for strategic advantage.