Google Cloud's BigQuery users can now deploy Fivetran connectors for over 100 sources, including Salesforce, NetSuite and Google Analytics, without leaving the BigQuery environment. This integration simplifies data centralization by automating ETL construction, reducing setup and maintenance overhead, and ensuring continuous updates from multiple sources. The partnership between Fivetran and Google aims to provide robust, powerful, and easy-to-use cloud-first, fully managed data services. Users can start a 14-day trial for any Fivetran connector directly from the Google Cloud environment via BigQuery Data Transfer Service.