Fivetran is transitioning to a consumption-based pricing model for all new customers and existing customer renewals. The new model charges based on the number of monthly active rows (MAR) across all connectors in an account, with prices similar to their previous connector-based model. This approach simplifies pricing, reflects value received by customers, aligns with Fivetran's actual costs, and makes them more comparable to other data integration providers. The consumption-based pricing model is designed to be objective, transparent, and easy to understand for users.