Fivetran has introduced significant improvements to its Connect Cards feature, which allows businesses to gather data from customers more efficiently and securely. The enhancements include a fresh look and feel, customizable components for branding, and faster API speed and rendering. Co-branded Connect Cards enable companies to insert their brand into the workflow, creating a seamless user experience between their product and Fivetran's pipelines. These improvements aim to make customers more comfortable sharing their data with businesses while maintaining high user experience standards.