The article discusses five key action points to achieve effective and reliable analytics dashboards. Firstly, it emphasizes eliminating build errors, delays, and bias in data presentation. Secondly, the importance of separating audience attributes from audience actions is highlighted, with customer behavior insights being more crucial than demographic information alone. Thirdly, periodic quality checks and audits are recommended to ensure data accuracy and reliability. Fourthly, compliance with changing rules and regulations related to data transfer, privacy, and storage is essential for maintaining legal standards. Lastly, sharing data across different players in an organization can create synergies and improve transparency and efficiency.