Accessible design is not just for people with physical disabilities, but rather a universal approach that accommodates everyone's needs. It's about ensuring equal access to digital resources and experiences, regardless of language, location, or ability. Designers should apply the four tenets of web accessibility - perceivable, operable, understandable, and robust - in flexible ways to cover other access concerns. Basic steps include adding effective alt text and captions, considering context, and making designs pass the billboard test for all users. Brands that fail to create accessible user experiences risk losing billions of dollars in revenue and excluding individuals with disabilities. To understand accessibility, designers should watch shows with audio descriptions and use tools like getstark.co to analyze contrast and color ratios. Creating shared responsibility for accessibility can also help teams cover different areas of specialty and individual responsibilities.