"The COVID-19 pandemic has accelerated 10 years of advancement in the restaurant industry, transforming it into a space where virtual brands and ghost kitchens are becoming increasingly popular. Restaurants are now diversifying into multiple brands operating out of the same kitchen, using the same overhead and staff to create multiple offerings to serve different categories of customers. Online ordering systems like Ordermark have become essential for managing incoming orders, providing a single source of truth and unified menu for restaurants. With the rise of ghost kitchens, restaurants with under-utilized kitchens can create new virtual brands offering delivery-only services, generating incremental revenue and driving sales growth. As the industry continues to evolve, it's clear that technology and innovation are playing a crucial role in shaping the future of the restaurant experience."