G2, a popular site for researching business software, features reviews on various types of software including computer vision and machine learning solutions like Encord. Encouraging users to leave reviews on G2 not only helps Encord reach a wider audience but also assists the machine learning and computer vision community in discovering new tools. The process involves registration, filling out review sections, selecting roles and purposes, answering questions about software usage, uploading a screenshot of an active account, and providing company information. Positive reviews greatly benefit Encord and are highly appreciated by the team.