The article discusses the benefits of using serverless no-code BI tools for end-user analytics, emphasizing their cost-effectiveness, scalability, agility, speed of development, and high security. It highlights how these tools can reduce time to insight by up to 68% and eliminate complex feedback loops between management, analysts, and data engineers. The article also provides real-world examples of companies that have successfully implemented serverless BI tools, such as Yango Tech and Pagali, achieving significant cost reductions and performance improvements.