Secrets sprawl refers to the chaotic distribution and poor organization of API keys, passwords, and tokens, often leading to severe security risks as a result of an organization's lack of centralized management systems. This phenomenon occurs when sensitive information is scattered across different files, environments, and repositories without proper oversight, increasing the chances of unauthorized access and data breaches exponentially. Adopting modern secrets management practices is crucial to countering the issues caused by secrets sprawl and ensuring robust security across an organization, including implementing a centralized secrets management system, automated rotation of secrets, robust access control mechanisms, and integrating these best practices into one's strategy. Doppler offers a comprehensive solution tailored to modern secrets management needs, providing a robust framework that enhances both security and efficiency through seamless integration with existing DevOps workflows.