A company's reputation plays a significant role in customer choice, investment, and market valuation, with negative reputations potentially leading to immediate consequences and long-term loss of value. Cybersecurity incidents like data breaches can significantly impact a company's reputation, but proper security practices, transparency, and a strong public-facing response can mitigate the damage and even lead to increased investor confidence and portfolio valuation. A secrets manager with continuous monitoring and auditing can also help identify compromised credentials and rotate them out quickly, reducing the risk of future breaches. By learning from mistakes, equipping teams with proper cybersecurity practices, and implementing a secrets management solution, companies can build trust and security, ultimately leading to a stronger reputation and improved market valuation.