Secrets rotation is a crucial security measure to regularly update and refresh sensitive data such as passwords, keys, and certificates. It helps reduce the risk of unauthorized access to sensitive information by minimizing potential attack surfaces. Organizations can perform secrets rotation proactively or reactively in response to an event. However, many teams hesitate to rotate secrets regularly due to reasons such as lack of centralization, awareness, time constraints, complexity, inadequate tools and automation, lack of clear policies and guidelines, inadequate monitoring and auditing, relying too heavily on third-party services, using legacy systems. To overcome these challenges, organizations can establish policies, procedures, and guidelines for secrets rotation, use centralized secrets management solutions, implement versioning and short-lived secrets, regularly audit and monitor usage, implement strong encryption, educate and train their team, and integrate Doppler with GitHub Actions to automate secrets rotation. By doing so, they can ensure that only authorized individuals have access to sensitive information and minimize the risk of security breaches.