Cloud computing has become increasingly popular due to its cost-effectiveness and scalability. However, major cloud providers like AWS, GCP, and Microsoft Azure can become expensive as businesses scale their applications. DigitalOcean offers a simpler and more affordable alternative with predictable pricing across all data centers. The company provides various setups for web apps, including basic, production ready, and cloud native configurations, with costs starting from $5 per month. DigitalOcean's focus on simplicity extends to its billing system, making it easier for users to understand their monthly bills. By choosing DigitalOcean, businesses can save money on cloud computing costs and invest more in their core operations.