Many agency owners struggle with burnout and profitability due to offering services on a time-based model. To improve their business model, agencies can leverage the 10X Rule by setting bigger goals, increasing client numbers, boosting income and revenue (particularly recurring revenue), automating processes, and ensuring clients' websites run securely and performant. Offering recurring value instead of time-based services is a modern option to help scale an agency. By focusing on results rather than hours, agencies can create better offerings and maintain a more profitable business using recurring revenue.