The DigitalOcean team has a strong emphasis on creating visually appealing and approachable design elements, such as illustrations and branding, to transform technical content into touchpoints that celebrate the diverse personalities behind developers. The Brand Designers at DigitalOcean work together to create consistent visual identities across various platforms and campaigns while also being mindful of cultural sensitivities and accessibility standards. They draw inspiration from a range of sources, including editorial illustration, film, comics, and book covers, and have developed unique approaches to illustrating technical concepts, such as focusing on primary actions or messages behind complex ideas. The team's global distribution allows for open communication and collaboration through systems like daily stand-ups, critiques, and private Slack channels. Their design process is guided by the company's core values of being friendly, accessible, and inclusive, which have evolved over time to reflect the diversity of users they aim to speak to.