The article features an interview with Simon Bennett, the founder of SnapShooter, a backup and recovery solutions provider for cloud data. DigitalOcean acquired SnapShooter in 2023 to enable startups and SMBs to protect their cloud data across files, apps, and databases. Simon's journey began as a software consultant who realized the need for affordable backups for his customers. He started building SnapShooter, which quickly gained traction and was later joined by DigitalOcean's Hatch program. The company expanded its product roadmap based on customer feedback and utilized online communities like Slack, Indie Hackers, and podcasts to grow its business. Simon outsourced development but chose to handle marketing in-house. He found his first customers through networking, the DigitalOcean community, and SEO. SnapShooter has used various DigitalOcean products, including Managed Database, Load Balancer, and Droplets, which he attributes as fundamental to his outcome.