Bikram Gupta's article highlights the importance of having a comprehensive backup plan in place for small to medium-sized businesses (SMBs) and startups, which often have limited budgets for business operations. These organizations tend to iterate quickly on their applications, have higher risk tolerance, and may use "good enough" disaster recovery practices. However, this approach can lead to data loss or disruptions that put their reputation at risk. A simple but robust backup strategy is crucial to mitigate these risks. The article recommends a hybrid backup strategy, which can be tailored to the specific needs of each application. It emphasizes the importance of regularly testing and verifying backups, storing them in multiple locations, encrypting them, and having a disaster recovery plan in place. Tools like SnapShooter can help SMBs easily set up regular backups and automate this process.