DigitalOcean focuses on the success of small and medium-sized technology businesses on their platform, aiming to take care of infrastructure so startups can focus on delivering reliable customer experiences. Evaluating the right location for a data center is crucial, as it affects latency, which impacts overall customer experience and SEO performance. Factors like network infrastructure, connectivity, Quality of service (QoS), storage hardware, and product offerings should be considered when selecting a data center. Choosing a data center with the latest-generation hardware can improve performance and reliability, while ensuring complete solutions minimize costs and enhance business growth.