Clicking on the link provided will give you $200 of credit to try out their products over a period of 60 days. The company realized they needed to focus more on user experience through an experiment inspired by Eric Ries' Lean Startup principles, which led them to conduct a user focus group. This experience helped them identify areas where their product was lacking, such as the placement of a "Sign Up" button and the clarity of certain features. A tester who participated in the group was particularly impressed with the company's dedication to developing infrastructure rather than just creating another social media platform, and his visit ended up being more valuable to the company than any monetary reward.