Automatic Speech Recognition (ASR) and Natural Language Understanding (NLU) are being used by social media platforms to transcribe audio and video content, providing valuable information about user interactions. This technology is used in various ways such as closed captioning, add-on analytics, improved ad targeting, enhanced search functionality, insights & automation, among others. ASR solutions help save money, generate new revenue, and increase productivity for social media companies by unlocking the potential of audio and video content.