Blutag CEO Shilp Agarwal discussed the current state of voice commerce and its potential for growth in retail experiences. He highlighted that while there are significant numbers of people using smart speakers for shopping, many attempts to replicate full website functionality through voice have not been successful. Instead, focusing on tasks such as quickly reordering items or adding them to a cart has shown promise, with some customers seeing an increase of up to 35% in reorder frequency and 11-12% in shopping cart sizes. Agarwal emphasized the importance of providing value through voice technology and suggested that future opportunities may lie in areas like auto and restaurant ordering.