This text discusses how to perform text analytics using DataStax Enterprise Analytics, Apache Cassandra™, Apache Spark™, PySpark, Python, and Jupyter Notebooks. It provides a step-by-step guide on setting up the required environment and performing sentiment analysis on movie tweets from Twitter. The author uses DSE PySpark to analyze positive and negative tweets about a specific movie title and then calculates an average sentiment score for each category. Finally, it compares these scores to determine whether people generally like or dislike the movie.