In 2019, personalized experiences, real-time insights, and 360-degree customer views will be driven by data analytics capabilities. Geospatial data usage is expected to increase as technology evolves. Data governance will become more prominent due to increasing importance of ensuring the integrity, availability, and security of data. Organizations will look for solutions that support data autonomy and hybrid cloud environments. Kafka and Docker integration will be a priority for real-time data pipelines and streaming applications.