The text discusses how marketers create artificial distinctions between products to grab consumer attention, using Diamond Shreddies as an example. It then delves into the technology sector, specifically focusing on graph databases. The author argues that there is no such thing as a native graph database and explains why it's difficult to achieve perfect mapping of graphs in sequential memory layers. They also discuss how different graph databases handle this challenge and provide an overview of Titan's approach. The text concludes by encouraging readers to ask vendors about their graph embedding strategies when considering "native" graph databases.