Over half of consumers prefer shopping online rather than in-store, with Millennials leading at 67%. This shift has made seamless customer experience a crucial factor in brand loyalty. To support ecommerce in the Right-Now Economy, businesses must provide highly available applications that can access multiple systems of record in real time. A distributed cloud database offers contextual, always-on, real-time, and scalable capabilities to deliver robust experiences to customers. Companies like eBay, Walmart, Macy's, Microsoft, and Comcast have gained a competitive advantage by using distributed cloud databases for their ecommerce innovation, customer experience enhancement, and data insights extraction.